In a major announcement, GoDaddy, the world’s largest domain name registrar, has partnered with Ethereum Name Service (ENS). This collaboration will now allow GoDaddy users to connect their domain names with their ENS names seamlessly.
We're thrilled to announce our partnership with @GoDaddy 🎉
Millions of customers can now use their DNS domains in the ENS ecosystem!
Let's dive into what this means👇 pic.twitter.com/PyrZi4e5cV
— ens.eth (@ensdomains) February 5, 2024
GoDaddy, ENS Partner: Linking Domains, Crypto Addresses
Specifically, the venture seeks to bring “the power of Web3 to their millions of customers,” according to the announcement. Enabling the linking of internet domains to DNS addresses will occur at no extra charge for GoDaddy and ENS users.
So far, in 2024, the digital asset market has certainly slowed down. Subsequently, major partnerships between Web3 entities and large companies have not been as frequent as in previous years. However, this announcement of the GoDaddy-ENS agreement could be the biggest collaboration this year.
Through this partnership, the Ethereum naming protocol built on Ethereum will now be able to integrate with internet domains from GoDaddy free of charge. The collaboration is set to deliver “seamless integration with hundreds of applications across the Web3 ecosystem.”
Additionally, the announcement highlighted the simplicity of the new integration added by the domain registrar. Specifically, this update will allow GoDaddy customers to connect their Ethereum addresses with their domains seamlessly.
This configuration will then enable the domain name to replace the ENS name. Subsequently, this opens up “a range of Web3 applications including wallets, block explorers, NFT marketplaces, etc,” for GoDaddy and ENS users.
However, this partnership comes as ENS is still engaged in a legal dispute with a domain registrar. In September 2022, ENS filed a lawsuit alleging domain registrar wrongfully sold the ETH.link domain name after falsely claiming the registration had expired.
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